THE HISTORY OF LUXMAN

LUXMAN started its business in 1925, the year when radio broadcasting started in Japan. The company called Kinsuido, a picture frame company in Osaka, made a radio department, which later became LUX. Kinsuido was the first company to display and sell radio receiving equipment at the stores. A lot of people stopped to listen to the beauty of the sound. This was the very beginning of LUXMAN’s long history of tonal quality pursuit.

At the time, Japanese radio listeners were dependent on technology originating in the United States and Europe. Importing radio equipment and parts was a very forward-looking enterprise for Lux, and passersby often crowded the store to hear the inviting sounds of the radios on display. Lux Corporation later decided that, in order to compete effectively as a supplier, it had to not only sell equipment but manufacture parts in-house to reduce the costs of importing, beginning the creation of the Luxman brand. As a result of this pursuit, Luxman became famous for the output of various quality transformers and switches in Japan, and today is one of the oldest manufacturers in Japan of electronic components, which is reflected in the company’s tagline Ultimate Fidelity since 1925.

In the mid 1970s and early 1980s, Luxman rose to prominence in the world hi-fi community, owing to the quality sound produced by its equipment. Luxman were primarily specialists in making vacuum tube amplifiers of the highest caliber. One of the traits of Luxman equipment from this era is the quality and warmth of vacuum tube sound, paired with powerful solid-state electronics and often beautiful, minimalist aesthetic designs. Preamps and power amps such as the Luxman C-05 and M-05, with their champagne gold finish, high-calibre electrical designs (pure copper interconnects, Class A amp design, separately powered channels with dual AC cables, copper-plated chassis), beautiful sound, and superior rock-solid build became the dream of audiophiles worldwide.

In 1984 Luxman became part of Alpine Electronics, another Japanese electronics brand. Alpine, wishing to merge their home hi-fi divisions and Alpage brand with Luxman gear, took corporate actions which nearly bankrupted Luxman. The first of these corporate mistakes was getting Luxman involved in a hi-fi market share war with rival consumer electronics brand Yamaha. Up to the point of the merge, Luxman was revered as a prestigious audio brand; one that sold its equipment in specialist independent hi-fi shops. Post-merge, Luxman looked to sell their products to companies such as Costco (United States) and Richer Sounds (UK) in order to compete with Yamaha. This plan resulted in much confusion amongst consumers, as well as their perception of the brand's values. The brand was never quite able to recover, and the value off the pre-alpine gear continues to rise.